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Corporate Sponsorship


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Accor develops and reinforces its Corporate Sponsorship actions in every country where it operates. At the heart of this solidarity, the Group employees commit themselves with recognized partners to support people in need. Furthermore, Accor supports internationally renowned cultural events and institutions noted for their excellence, open-mindedness and innovative spirit that reflect the Group’s fundamental values.


Solidarity
Across all brands and countries, Accor employees are involved every day in providing assistance to the disadvantaged working with local and international partners in favor of Child Aid, Local Aid and Healthcare.
Here are some examples:
Child Aid

Europe : Czech Republic
Since 2002, Accor Services in Czech Republic, has supported the Pomozte detem Foundation, which provides aid and protection to handicapped or abused children. This financial assistance comes from donations, notably of Ticket Restaurant® food vouchers.
More about Pomozte detem

Africa : Morocco
Since 1999, 21 Moroccan hotels have supported SOS Children’s Villages. A large number of young people are sponsored by the hotels, which help them to find jobs.

South America : Brazil
Launched in 2003 by Ticket in Brazil, the « Sonho de Criança » project (Children's Dream) has helped to build an educational center for children in a poor section of Sao Paolo. Accor teams in Brazil are pursuing their initiatives through different programs for more than 240 children and their families.

Asia : Vietnam, Japan, Malaysia, Singapore
Since April 2004, all twelve Vietnam-based Accor hotels support an outreach program for the benefit of Vietnamese children suffering from deformities such as cleft lips and palates. Accor hotels in Japan, Singapore and Malaysia have joined in the partnership.
More about Operation Smile

Pacific : Australia, Fiji, New-Zealand
Since 2002, Accor has supported Cure Kids, a child health research Foundation in Australia, Fiji and New-Zealand. Sports rallies, auctions, and other events organized in Accor hotels have raised substantial amounts.
More about Cure Kids

Since 2004, in a global partnership with Plan, an international community development organization that focuses on children, Accor customers and employees have sponsored 1100 children and collected more than 800 000 euros (2006 figures). These donations have funded various projects, such as eco-tourism villages in China, schools and vegetable gardens in Burkina Faso and an irrigation system for a village in Ecuador…
More about Plan International









 
Local Aid
Around the world, employees assist the disadvantaged through five types of initiatives : donations of surplus equipment, collection of goods and funds, technical and logistic support, social support programs and training in life-saving techniques.

These initiatives are carried out alongside recognized local organizations including the Red Cross, the Restos du Coeur, Emmaüs and the Samu Social in France, No Room for Hunger or Children’s Aid Society in the United States, Kindergarten’ in Germany, Fondation Théodora in Switzerland and many others…

In France, since winter 2002 – 2003, Accor Services has been running the annual operation Tickets donnés, repas partagés (vouchers given, meals shared). Several collections of Tickets Restaurant® over 5 years have allowed a total of nearly 602 000 euros to be collected and transferred mainly to the French Red Cross’ social groceries.



 
 
Health
Accor’s health initiatives reflect a commitment to supporting advances in medical research and sick people.

Fondation Greffe de Vie
Accor supports Fondation Greffe de vie, whose purpose is to promote organ donations, revitalize the procurement and transplant process, improve patients’ lives and support research
More about Fondation Greffe de Vie

The fight against multiple sclerosis
Accor works alongside the Union for the Campaign Against Multiple Sclerosis (UNISEP) in combating this chronic neurological disease, by providing support for different evens like the Jumping de Cabourg (equestrian event), the musical comedy Le Roi Soleil or the projects of the En Mer pour Combattre la Sclérose En Plaques organization during the Tour de France à la Voile (yachting race).
More about UNISEP


Culture

Accor supports the development of Culture through its backing for world-renowned events and institutions.

Théâtre du Châtelet
Accor sponsors the Théâtre du Châtelet for the next three years. Located in the heart of Paris, the theater welcomes some 300,000 spectators to a highly original program whose creativity and outreach reflect Accor’s core values.
More about the Théâtre du Châtelet

The Aix-en-Provence Festival
Since 2000, Accor has been a patron of the Aix-en-Provence Festival, one of Europe’s most prestigious opera and song festivals.
More about Aix-en-Provence Festival

Sofitel Australia
In Australia, Sofitel supports cultural events reflecting the French heritage of the brand like The French in Australia online exhibition.
More about the French in Australia exhibition


Contact : mecenat@accor.com